“People have never looked so ugly as they do today. We just consume far too much.. I’m talking about all this disposable crap. What I’m saying is buy less, choose well. Don’t just suck up stuff so everybody looks like clones. Don’t just eat McDonald’s, get something a bit better. Eat a salad. That’s what fashion is. It’s something that is a bit better.” —Vivienne Westwood (2011)
(From the Latin meaning “what for what”) indicates a more-or-less equal exchange or substitution of goods or services. English speakers often use the term to mean “a favor for a favor” and the phrases with almost identical meaning include: “what for what”, “give and take”, “tit for tat”, “this for that”, and “you scratch my back, and I’ll scratch yours”.